zeLocal’s creators, Findr Interactive, are proud to announce that they will be hosting, “Not your Grandma’s Agency - Cocktail Mixer”, an official event of Internet Week NY on Wednesday, June 8th from 7:00PM-10:00PM.
Since 2008, Internet Week has taken place all over the city, hosting diverse events in different locations. The result is a critical mass of web-focused events that raises the profile of NYC’s industry as a whole, as well as the partners who participate.
Findr Interactive is excited to be a part of this year’s Internet Week NY and is proud to present:
“Not Your Grandma’s Agency - Cocktail Mixer”
The term “advertising agency” is being called a thing of the past these days. The term itself comes from a “Mad Men” era with old-school thinking that has become outdated, cumbersome and ineffective in today’s market.
In 2011, we are seeing marketing and advertising companies evolve and transform into more than just their new inventive names, like digital shops, idea companies, and brand consultancies. More than just fee-for-service, these next generation agencies are buying brands, developing products and expanding their reach into multiple interactive platforms and intellectual properties.
Findr Interactive is no different as 2011 will see the launch of two digital properties, zeLocal and CoCo, as well as our third production of NYC Night of the AdEaters, an Advertising Week event that celebrates the best advertising on a global stage from more than 60 countries.
This three-hour event will showcase how we’re redefining what it means to be a leading small agency in this modern transformation and feature a Sneak Peek of our upcoming product launches and Night of the AdEaters event. We look forward to an open discussion on digital, social and mobile opportunities, location-based services, networking opportunities beyond the ad industry and granting our guests a sneak peek into our idea vault.
7:00-7:30 – Meet & Greet
7:30-7:45 – “The New Kind of Agency” Open Discussion Led by Kevin Jennings, New Product Development Manager
7:45–8:00 – zeLocal Premiere – Led by Luba Tolkachyov, VP Client Services, Co-Creator
8:00–8:15 – CoCo Launch – Led by Creators, Lacey Miranda & Kevin Jennings
8:15-8:30 – Night of the AdEaters Preview – Led by Luba Tolkachyov, Co-Producer
8:30–10:00 – Social Hour with FREE Appetizers & Beer/Wine Bar
Please RSVP to email@example.com with number of attendees.